Characters Brand System

Services

Art Direction

Brand Storytelling

Illustration

Brand

WIROOS Internet Hosting

Industry

Tech

Characters Brand System

Services

Art Direction

Brand Storytelling

Brand

WIROOS Internet Hosting

Industry

Tech

WIROOS is an established web hosting company with a bold, modern identity. Their existing brand already communicated tech-savviness and reliability, but they were ready to take it a step further. Our task was to enrich their visual universe by introducing a character system that could bring more emotion, clarity, and differentiation to their service tiers. The result was a family of custom monster illustrations designed to turn infrastructure into storytelling.

WIROOS is an established web hosting company with a bold, modern identity. Their existing brand already communicated tech-savviness and reliability, but they were ready to take it a step further. Our task was to enrich their visual universe by introducing a character system that could bring more emotion, clarity, and differentiation to their service tiers. The result was a family of custom monster illustrations designed to turn infrastructure into storytelling.

The Challenge

The challenge wasn’t to reinvent their identity, but to extend it in a way that added warmth, personality, and clarity to a technically dense product.

The Challenge

The challenge wasn’t to reinvent their identity, but to extend it in a way that added warmth, personality, and clarity to a technically dense product.

Objective

Enhance the existing WIROOS brand with a scalable illustration system that makes hosting services more engaging, memorable, and intuitive. The characters needed to reflect the tone of each service tier while staying aligned with the brand’s modern and friendly personality.

Designed a scalable monster system to make WIROOS hosting services engaging and memorable, while reflecting the brand’s friendly and modern tone.

Objective

Enhance the existing WIROOS brand with a scalable illustration system that makes hosting services more engaging, memorable, and intuitive. The characters needed to reflect the tone of each service tier while staying aligned with the brand’s modern and friendly personality.

Designed a scalable monster system to make WIROOS hosting services engaging and memorable, while reflecting the brand’s friendly and modern tone.

What I did

I developed a modular character system built around expressive, illustrated monsters. Each creature was crafted to represent a specific hosting plan or product function, translating abstract services into relatable personalities. The goal was to build a design asset that felt alive, cohesive, and distinctly “WIROOS,” without overpowering the original identity.

Interchangeable accesories were created for all creatures.z

What I did

I developed a modular character system built around expressive, illustrated monsters. Each creature was crafted to represent a specific hosting plan or product function, translating abstract services into relatable personalities. The goal was to build a design asset that felt alive, cohesive, and distinctly “WIROOS,” without overpowering the original identity.

Interchangeable accesories were created for all creatures.z

Character Families by Tier

  • Basic Plans: Soft, minimal creatures with rounded features for individual users just getting started.
  • Reseller Plans: Friendly monsters with semi-structured forms and confident energy.
  • Premium Plans: More angular characters with business attire—confident and capable.
  • Cloud Solutions: Sleek, tech-forward designs with modern patterns and accessories.
  • Customer Service: A stand-alone mascot created to feel welcoming and reliable.

Basic Plan: Initial

Basic Plan: Personal

Basic Plan: Advanced

Overview of all intranet sections and pages.

Style Development

The illustration style was shaped by a mix of mid-century animation charm, ‘80s/’90s pop nostalgia, and visual influences from artists like Randy Otter and Mitsume Takahashi. The result was a playful yet structured visual tone, defined by bold vector lines, flat color blocks, retro halftone textures, and simplified silhouettes full of personality. To ensure both consistency and scalability, I developed a modular system built around a shared ¾ view, with interchangeable limbs, eyes, and patterns, allowing for a wide range of characters while keeping the style cohesive.

The Outcome

The monster system elevated WIROOS’s existing brand by injecting it with warmth, humor, and storytelling. Service plans became relatable characters, improving user navigation and emotional connection. The system was designed to scale as new services are introduced, offering the brand a long-term visual asset that feels both strategic and fun. WIROOS now stands out not just for what it offers, but for how it makes people feel.

The Outcome

The monster system elevated WIROOS’s existing brand by injecting it with warmth, humor, and storytelling. Service plans became relatable characters, improving user navigation and emotional connection. The system was designed to scale as new services are introduced, offering the brand a long-term visual asset that feels both strategic and fun. WIROOS now stands out not just for what it offers, but for how it makes people feel.