Services
Creative Direction
Branding
Product Design
Brand
Mitico Sports Streaming
Industry
Tech and Sports
Turning vision into investment
Mitico is an innovative sports streaming platform that redefines how content creators and fans engage with live events. By directly negotiating streaming rights with IP owners, Mitico unlocks official content for creators, allowing them to produce exclusive, interactive content. At the core of its innovation is Mitico Studio, which includes a disruptive multi-camera VR technology that empowers streamers, along with AI-driven tools for enhanced content creation.
Turning vision into investment
Mitico is an innovative sports streaming platform that redefines how content creators and fans engage with live events. By directly negotiating streaming rights with IP owners, Mitico unlocks official content for creators, allowing them to produce exclusive, interactive content. At the core of its innovation is Mitico Studio, which includes a disruptive multi-camera VR technology that empowers streamers, along with AI-driven tools for enhanced content creation.
The challenge (and creative scope)
Designed for a Gen Z audience deeply engaged in sports, content creation, and tech, Mitico set out to transform how sports are experienced online: through creators, not broadcasters. We were brought in at day zero: before product, platform, or users. My role was to translate a disruptive idea into a compelling, credible brand that would attract creators, excite fans, and earn investor trust.
The challenge (and creative scope)
Designed for a Gen Z audience deeply engaged in sports, content creation, and tech, Mitico set out to transform how sports are experienced online: through creators, not broadcasters. We were brought in at day zero: before product, platform, or users. My role was to translate a disruptive idea into a compelling, credible brand that would attract creators, excite fans, and earn investor trust.
What I did
I defined the brand narrative, visual identity, and communication tone, laying the creative foundation for everything from pitch decks to product assets. Working in sync with product leads, I also created mobile wireframes and gave design direction that shaped early-stage flows and ensured the MVP remained aligned with the brand vision. The creative and content strategy extended into live streaming events, shaping how the platform was introduced, experienced, and communicated.
What I did
I defined the brand narrative, visual identity, and communication tone, laying the creative foundation for everything from pitch decks to product assets. Working in sync with product leads, I also created mobile wireframes and gave design direction that shaped early-stage flows and ensured the MVP remained aligned with the brand vision. The creative and content strategy extended into live streaming events, shaping how the platform was introduced, experienced, and communicated.
Brand & Strategy
I built Mitico’s brand to resonate with a new generation of creators and fans, shaped by platforms like Twitch, Bilibili, and Valorant. The system had to feel innovative and energetic, yet flexible enough to coexist with the visual diversity of sports leagues, teams, and creator styles.
Brand & Strategy
I built Mitico’s brand to resonate with a new generation of creators and fans, shaped by platforms like Twitch, Bilibili, and Valorant. The system had to feel innovative and energetic, yet flexible enough to coexist with the visual diversity of sports leagues, teams, and creator styles.
Using a basic wordmark and an initial geometric motif as a starting point, I updated the logo and developed a bold visual system that defined the brand’s graphic language.
The diagonal structure became the cornerstone of our brand language: echoed in patterns, grids, and motion graphics that convey intensity and momentum.
The diagonal structure became the cornerstone of our brand language: echoed in patterns, grids, and motion graphics that convey intensity and momentum.
I defined a color system designed to pop across digital contexts: a vibrant light blue and deep navy as base tones, with high-energy yellow accents. In image treatments, I emphasized contrast, close-ups, and movement to reflect the emotional highs of sports. Typography plays an assertive role, using oversized type and commanding language to spotlight the user as a protagonist, not a spectator.
I defined a color system designed to pop across digital contexts: a vibrant light blue and deep navy as base tones, with high-energy yellow accents. In image treatments, I emphasized contrast, close-ups, and movement to reflect the emotional highs of sports. Typography plays an assertive role, using oversized type and commanding language to spotlight the user as a protagonist, not a spectator.
Main Palette
Brand 1
Brand 1
#E6FF03
R 230 G 255 B 3
Brand 2
Brand 2
#081019
R 8 G 16 B 25
Brand 3
Brand 3
#A1DAFF
R 161 G 218 B 255
Supporting Palette
Accent Alt
Accent Alt
#73FF5
R 0 G 0 B 0
Bg 1
Bg 1
#061322
R 6 G 19 B 34
Bg 2
Bg 2
#43414A
R 67 G 65 B 74
Neutral 1
Neutral 1
#898893
R 137 G 136 B 147
Neutral 2
Neutral 2
#C7C6D5
R 199 G 198 B 213
Neutral 3
Neutral 3
#D5D9E5
R 213 G 217 B 229
Neutral 4
Neutral 4
#E3E5EB
R 227 G 229 B 235
Neutral White
Neutral White
#FFFFFF
R 255 G 255 B 255
Typography
Oxanium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopwrstuvwxyz
01234567890
!@#$%^&*()-=[]\;’,./<>?:”{}|_+~
Raleway
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopwrstuvwxyz
01234567890
!@#$%^&*()-=[]\;’,./<>?:”{}|_+~
Aa
Aa
Tone & Voice
Mitico’s voice is sharp, active, and rooted in action, using direct, energetic phrasing and a confident tone. Strategic messaging shifts fluidly between creators and fans; empowering creators with tools and access, and inviting fans to engage with the game in bold, unexpected ways.
Tone & Voice
Mitico’s voice is sharp, active, and rooted in action, using direct, energetic phrasing and a confident tone. Strategic messaging shifts fluidly between creators and fans; empowering creators with tools and access, and inviting fans to engage with the game in bold, unexpected ways.
Tone & Voice
Mitico’s voice is sharp, active, and rooted in action, using direct, energetic phrasing and a confident tone. Strategic messaging shifts fluidly between creators and fans; empowering creators with tools and access, and inviting fans to engage with the game in bold, unexpected ways.
Marketing & Collateral
With no finished product to showcase, I designed a comprehensive set of marketing and investor-facing materials that could communicate the value proposition, new revenue-sharing model, and technical differentiators, such as multi-camera VR streaming and creator-accessible IP rights. These materials needed to build credibility while conveying innovation and clarity, despite the abstract nature of the platform’s early-stage technology. I leaned on bold visuals, custom iconography, and data-driven storytelling to create a persuasive and visually coherent narrative across decks and web communication.
Marketing & Collateral
With no finished product to showcase, I designed a comprehensive set of marketing and investor-facing materials that could communicate the value proposition, new revenue-sharing model, and technical differentiators, such as multi-camera VR streaming and creator-accessible IP rights. These materials needed to build credibility while conveying innovation and clarity, despite the abstract nature of the platform’s early-stage technology. I leaned on bold visuals, custom iconography, and data-driven storytelling to create a persuasive and visually coherent narrative across decks and web communication.
Marketing & Collateral
With no finished product to showcase, I designed a comprehensive set of marketing and investor-facing materials that could communicate the value proposition, new revenue-sharing model, and technical differentiators, such as multi-camera VR streaming and creator-accessible IP rights. These materials needed to build credibility while conveying innovation and clarity, despite the abstract nature of the platform’s early-stage technology. I leaned on bold visuals, custom iconography, and data-driven storytelling to create a persuasive and visually coherent narrative across decks and web communication.
Unified visual language for communication, investment, and tech education.
Unified visual language for communication, investment, and tech education.
Unified visual language for communication, investment, and tech education.
Data-driven storytelling to support investor confidence and product vision.
Data-driven storytelling to support investor confidence and product vision.
Data-driven storytelling to support investor confidence and product vision.
Content Direction for Live streaming Events
With no official product launch or active social channels, the goal was to design a communication strategy that could generate engagement while keeping the brand in stealth mode. The campaign’s core objective was to support a limited test run of the platform and gather early feedback, without revealing too much about the product or brand
Content Direction for Live streaming Events
With no official product launch or active social channels, the goal was to design a communication strategy that could generate engagement while keeping the brand in stealth mode. The campaign’s core objective was to support a limited test run of the platform and gather early feedback, without revealing too much about the product or brand
Content Direction for Live streaming Events
With no official product launch or active social channels, the goal was to design a communication strategy that could generate engagement while keeping the brand in stealth mode. The campaign’s core objective was to support a limited test run of the platform and gather early feedback, without revealing too much about the product or brand
The focus was on empowering streamers, the key players in Mitico’s product vision. I developed what we called the “Streamer Pack”: a tailored set of animated assets and content guidelines and data-driven on-screen graphics to ensure the live streams looked polished and professional. This included scripts, Instagram reels, and posts for streamers to share in the days leading up to and during the event.
Branded motion assets for live broadcasts including overlays and animated fighter info cards.
The focus was on empowering streamers, the key players in Mitico’s product vision. I developed what we called the “Streamer Pack”: a tailored set of animated assets and content guidelines and data-driven on-screen graphics to ensure the live streams looked polished and professional. This included scripts, Instagram reels, and posts for streamers to share in the days leading up to and during the event.
Branded motion assets for live broadcasts including overlays and animated fighter info cards.
The focus was on empowering streamers, the key players in Mitico’s product vision. I developed what we called the “Streamer Pack”: a tailored set of animated assets and content guidelines and data-driven on-screen graphics to ensure the live streams looked polished and professional. This included scripts, Instagram reels, and posts for streamers to share in the days leading up to and during the event.
Branded motion assets for live broadcasts including overlays and animated fighter info cards.
In parallel, I crafted a separate set of promotional materials aimed at potential investors. These were distributed via digital channels and positioned the event as a milestone in the product’s development, a way to demonstrate early traction, product vision, and streamer engagement, even before launch.
A unified campaign highlighting the streamer as the main voice of the event—through Instagram posts and investor-facing flyers that amplified visibility and trust across audiences.
In parallel, I crafted a separate set of promotional materials aimed at potential investors. These were distributed via digital channels and positioned the event as a milestone in the product’s development, a way to demonstrate early traction, product vision, and streamer engagement, even before launch.
A unified campaign highlighting the streamer as the main voice of the event—through Instagram posts and investor-facing flyers that amplified visibility and trust across audiences.
In parallel, I crafted a separate set of promotional materials aimed at potential investors. These were distributed via digital channels and positioned the event as a milestone in the product’s development, a way to demonstrate early traction, product vision, and streamer engagement, even before launch.
A unified campaign highlighting the streamer as the main voice of the event—through Instagram posts and investor-facing flyers that amplified visibility and trust across audiences.
Product Foundations
While the MVP was still in early stages, I collaborated closely with the product team to ensure alignment with the brand system. Though early tests focused on the web version, the product was ultimately mobile-first. I designed the mobile wireframes and provided design guidance, and early UI elements helped define a seamless cross-device experience and shaped the user journey from the start.
Product Foundations
While the MVP was still in early stages, I collaborated closely with the product team to ensure alignment with the brand system. Though early tests focused on the web version, the product was ultimately mobile-first. I designed the mobile wireframes and provided design guidance, and early UI elements helped define a seamless cross-device experience and shaped the user journey from the start.
Product Foundations
While the MVP was still in early stages, I collaborated closely with the product team to ensure alignment with the brand system. Though early tests focused on the web version, the product was ultimately mobile-first. I designed the mobile wireframes and provided design guidance, and early UI elements helped define a seamless cross-device experience and shaped the user journey from the start.
My contributions included a bespoke icon system that echoed the geometrical motifs of the visual system. These foundational pieces helped shape the platform’s product vision, even in its earliest phases. The goal was to establish coherence from the outset, setting the visual tone, shaping user perception, and laying the groundwork for product consistency.
My contributions included a bespoke icon system that echoed the geometrical motifs of the visual system. These foundational pieces helped shape the platform’s product vision, even in its earliest phases. The goal was to establish coherence from the outset, setting the visual tone, shaping user perception, and laying the groundwork for product consistency.
My contributions included a bespoke icon system that echoed the geometrical motifs of the visual system. These foundational pieces helped shape the platform’s product vision, even in its earliest phases. The goal was to establish coherence from the outset, setting the visual tone, shaping user perception, and laying the groundwork for product consistency.
I actively participated in live prototype tests, applying the creative strategy to craft an interactive content experience that simulated the platform’s real-time behavior. While these tests and early platform screenshots were based on the web version developed by the product team, the insights gathered helped inform ongoing refinements to the mobile-first wireframes, ensuring consistency and coherence across devices.
Streamer broadcasting through the early-stage platform during testing. Despite minimal visuals, key interactions like chat and animated overlays were tested in a live event context.
I actively participated in live prototype tests, applying the creative strategy to craft an interactive content experience that simulated the platform’s real-time behavior. While these tests and early platform screenshots were based on the web version developed by the product team, the insights gathered helped inform ongoing refinements to the mobile-first wireframes, ensuring consistency and coherence across devices.
Streamer broadcasting through the early-stage platform during testing. Despite minimal visuals, key interactions like chat and animated overlays were tested in a live event context.
I actively participated in live prototype tests, applying the creative strategy to craft an interactive content experience that simulated the platform’s real-time behavior. While these tests and early platform screenshots were based on the web version developed by the product team, the insights gathered helped inform ongoing refinements to the mobile-first wireframes, ensuring consistency and coherence across devices.
Streamer broadcasting through the early-stage platform during testing. Despite minimal visuals, key interactions like chat and animated overlays were tested in a live event context.
To support both the live tests and investor visibility, I also developed the company’s website. While minimal in design, the site served as a centralized destination to communicate key information, provide context for the streaming event, and present a cohesive brand presence during this pre-launch phase.
To support both the live tests and investor visibility, I also developed the company’s website. While minimal in design, the site served as a centralized destination to communicate key information, provide context for the streaming event, and present a cohesive brand presence during this pre-launch phase.
To support both the live tests and investor visibility, I also developed the company’s website. While minimal in design, the site served as a centralized destination to communicate key information, provide context for the streaming event, and present a cohesive brand presence during this pre-launch phase.
Results & Reflections
The challenge was to align brand, product, and content strategy for a product that was still taking shape. Working with limited assets and evolving requirements, I focused on clarity and consistency, supporting early testing, live events, and investor conversations. Beyond delivering visuals, I helped articulate the product’s vision, giving users and stakeholders something tangible to connect with. The process reinforced the value of creative adaptability and clear storytelling in building trust and setting a foundation for growth.
Results & Reflections
The challenge was to align brand, product, and content strategy for a product that was still taking shape. Working with limited assets and evolving requirements, I focused on clarity and consistency, supporting early testing, live events, and investor conversations. Beyond delivering visuals, I helped articulate the product’s vision, giving users and stakeholders something tangible to connect with. The process reinforced the value of creative adaptability and clear storytelling in building trust and setting a foundation for growth.
Results & Reflections
The challenge was to align brand, product, and content strategy for a product that was still taking shape. Working with limited assets and evolving requirements, I focused on clarity and consistency, supporting early testing, live events, and investor conversations. Beyond delivering visuals, I helped articulate the product’s vision, giving users and stakeholders something tangible to connect with. The process reinforced the value of creative adaptability and clear storytelling in building trust and setting a foundation for growth.