This project is part of the work I created for IQVIA’s creative department intranet. The initial concept was inspired by space and the universe, themes already associated with the identity of the design team. I built upon this idea by developing a cohesive visual system that aligned with the existing theme while also expanding it to accommodate additional departments as the intranet grew.
This project is part of the work I created for IQVIA’s creative department intranet. The initial concept was inspired by space and the universe, themes already associated with the identity of the design team. I built upon this idea by developing a cohesive visual system that aligned with the existing theme while also expanding it to accommodate additional departments as the intranet grew.
What I did
As the intranet expanded to include other departments, such as content writers, training architects, and project managers, I adapted the system to include custom elements and characters for each team.
What I did
As the intranet expanded to include other departments, such as content writers, training architects, and project managers, I adapted the system to include custom elements and characters for each team.
Custom characters created for each department: design, content writing, training architects, and project management.
Custom characters created for each department: design, content writing, training architects, and project management.
This process involved integrating symbolic and familiar creatures into the more complex universe, with each team being represented by specific animals, colors, and atmospheric elements.
This process involved integrating symbolic and familiar creatures into the more complex universe, with each team being represented by specific animals, colors, and atmospheric elements.
Each animal was carefully chosen for its distinctive traits, which metaphorically align with the team's role and personality.
Each animal was carefully chosen for its distinctive traits, which metaphorically align with the team's role and personality.
Each team was represented within its symbolic ecosystem, placing each department’s representative creature within a specific layer of the earth or atmosphere.
Each team was represented within its symbolic ecosystem, placing each department’s representative creature within a specific layer of the earth or atmosphere.
About our team banners for the 4 departments.
About our team banners for the 4 departments.
In addition to the department’s animal characters, I add a character for the creative process itself: the hamster. Its purpose was to reinforce the playful yet dynamic nature of the work being done by the team.
Delivering results.
In addition to the department’s animal characters, I add a character for the creative process itself: the hamster. Its purpose was to reinforce the playful yet dynamic nature of the work being done by the team.
Delivering results.
Our process section full sized banner.
Our process section full sized banner.
The system began with 17 banners, each representing a key concept for the design team, including:
The system began with 17 banners, each representing a key concept for the design team, including:
Overview of all intranet sections and pages.
Design Approach and Visual Style
The visual style was designed to be fun, simple, and approachable. Given the playful nature of the intranet’s purpose and the fact that it was for internal use, I chose a friendly, childlike aesthetic with organic, blue lines and a color palette that was vibrant yet soothing.
Design Approach and Visual Style
The visual style was designed to be fun, simple, and approachable. Given the playful nature of the intranet’s purpose and the fact that it was for internal use, I chose a friendly, childlike aesthetic with organic, blue lines and a color palette that was vibrant yet soothing.
A primary palette featuring light yellow figures and blue linework was chosen for the main characters and key elements, adding sensitivity and contrast. In addition, I integrated six colors into the system to further specify certain areas, while playing with negative space to create a visual rhythm and balance within the compositions.
A primary palette featuring light yellow figures and blue linework was chosen for the main characters and key elements, adding sensitivity and contrast. In addition, I integrated six colors into the system to further specify certain areas, while playing with negative space to create a visual rhythm and balance within the compositions.
Main Palette (illustrations)
Base Color
Base Color
#FAF8E6
R 250 G 248 B 230
Lines
Lines
#3896C9
R 56 G 150 B 201z
Shadows
Shadows
#E6E3D8
R 230 G 227 B 216
Base Gradient
Base Gradient
#D6D6CB #FAF8F6 #F7F7F2
Supporting Palette
Coral
Coral
#F77E71
R 247 G 126 B 107
Aqua
Aqua
#5ADBDA
R 90 G 219 B 218
Sun
Sun
#FEC133
R 254 G 193 B 51
Plum
Plum
#543653
R 84 G 54 B 83
Lavender
Lavender
#A07FAC
R 160 G 127 B 172
Olive
Olive
#ACCA72
R 172 G 202 B 114
Amber
Amber
FEAB45
R 254 G 171 B 69
Team Backgrounds
Design
Design
#FF75AD
R 255 G 177 B 173
Content
Content
#255578
R 39 G 85 B 120
T.A
T.A
#80DCED
R 128 G 220 B 237
P.M
P.M
#4FCCA4
R 79 G 204 B 164
A blend of vectorized watercolor splashes, masked brush textures, and translucent strokes combined with white figures, bringing a sense of fluidity and organic movement to the composition.
A blend of vectorized watercolor splashes, masked brush textures, and translucent strokes combined with white figures, bringing a sense of fluidity and organic movement to the composition.
Magnify Humanity (a section focused on values, diversity & inclusion) full-sized banner, where negative space is used intentionally to focus on the emotional expression of each character.
Magnify Humanity (a section focused on values, diversity & inclusion) full-sized banner, where negative space is used intentionally to focus on the emotional expression of each character.
8:3 Hero banner
6:1 Landscape banner
4:3 Half page image
Banner Design and Responsive Specifications
Each banner was developed in three formats (landscape, square, and hero size) to ensure full responsiveness across screen sizes. Vector illustration allowed for flexible scaling and seamless integration with the intranet’s evolving layout.
The Outcome
The result was a visually unified and emotionally engaging internal platform where people saw their roles and team identities reflected in creative ways, fostering a stronger sense of belonging.
The Outcome
The result was a visually unified and emotionally engaging internal platform where people saw their roles and team identities reflected in creative ways, fostering a stronger sense of belonging.